What we're going to do today is figure out the relative performance of different people search engines in 1) direct people search, and 2) reverse phone lookup.
- Pick one person for the first (maybe your mom or dad) and a phone number (maybe your home number) for the second.
- For each of the four general search engines and then each of the 15 search engines, perform the two searches (although it's possible that the reverse phone lookup isn't available).
- Periodically go up to the summary page at the front of the room and indicate for each one of these 38 possible searches whether or not the search found the appropriate information (within, let's say, the first two pages of results).
After finishing the above exercise, go through the social site search engines and see if you can find yourself.